As design trends in 2025 continue to evolve, one classic element remains a cornerstone of sophistication and legibility: the serif font. Serif typefaces, known for their refined lines and decorative strokes, are making a bold return across branding, publishing, editorial layouts, and even web interfaces. Their timeless charm, readability, and authoritative presence are what make them indispensable to designers and typographers. Among the most notable serif fonts gaining popularity this year are TT Livret, TT Rationalist, TT Ricordi Allegria, and TT Ricordi Greto—all developed by TypeType and celebrated for their versatility and character.
TT Livret: A Literary Masterpiece Reimagined
TT Livret is a standout serif font in 2025, offering a blend of traditional bookish elegance with a contemporary touch. This font is ideal for editorial design, print publications, and digital reading interfaces. It comes with an impressive 32 font styles and is currently available at a 30% discount—from $42.99 to just $30.09. TT Livret strikes a balance between contrast and warmth, making it perfect for immersive reading experiences without sacrificing style.
With its carefully crafted serifs and harmonious proportions, TT Livret is particularly suited for magazines, book covers, and literary websites. Its flexibility across weights—from Thin to Black—makes it a complete type system that adapts seamlessly to both headlines and long-form content.
TT Rationalist: Precision Meets Elegance
TT Rationalist is another top-tier serif font that embodies clarity, intellect, and sharp design. It includes 22 font styles and is categorized as a popular choice for users who seek a serious and professional aesthetic. This font draws inspiration from rational architecture and classical geometry, making it a solid choice for corporate branding, legal publications, or high-end product packaging.
TT Rationalist’s serif strokes are clean and refined, offering just enough flourish to add character without overwhelming the text. Its legibility at various sizes means it works well for both large-scale titles and body text, a rarity among serif families. Designers in 2025 are increasingly turning to Rationalist for projects that require both authority and subtlety.
TT Ricordi Allegria: Expressive and Artistic
For those who value expressiveness and artistic personality in their typography, TT Ricordi Allegria delivers beautifully. It comes in 3 font styles and is priced from $29, making it an accessible yet impactful addition to any type collection. Unlike more reserved serif fonts, Ricordi Allegria leans into ornamentation and flair.
This font draws heavily from early 20th-century Italian calligraphy and poster art, making it perfect for cultural projects, art gallery branding, or luxury packaging. While it may not be ideal for dense text blocks, its charm shines in headers, logos, or decorative elements where personality is key. In 2025, creative studios are embracing TT Ricordi Allegria to add a sense of drama and elegance to their visual storytelling.
TT Ricordi Greto: Heritage with Modern Sensibility
Also part of the Ricordi family, TT Ricordi Greto offers a slightly more reserved but equally artistic serif option. Featuring 4 font styles, this font brings a strong typographic voice to projects that straddle history and innovation. Starting at just $29, it is a value-rich choice for designers looking to make a statement.
TT Ricordi Greto’s distinctive form draws from Renaissance typography while integrating modern proportion and spacing, making it especially effective for editorial use, invitations, or brand identities rooted in legacy and craft. Its distinct curves and sharp serifs give it a strong presence on the page, ideal for capturing attention while maintaining an air of sophistication.
Conclusion
In an era dominated by sans serif minimalism, the return of serif fonts in 2025 highlights a collective desire for depth, tradition, and refined expression. Whether it’s the academic elegance of TT Livret, the structured sophistication of TT Rationalist, or the expressive spirit of the Ricordi fonts, serif typefaces offer a wealth of personality and function for today’s designers.
These fonts not only bring heritage into the digital age but also challenge the conventions of modern typography by merging beauty with utility.